Financial literacy (being smart about money) is something close to my heart. Before I started working with private foundations with millions in assets, I didn’t even know what a hedge fund was (okay, honestly, I’m still a little foggy.) And I look at my CEO, for whom this is his sixth company, and wonder how he learned to be an entreprenuer, to get financing, to start a company. It feels like the wealthy in this country have a knowledge base that the average person doesn’t.
The beautiful thing about Financial Literacy is that it often seems to include learning to donate a part of our income to help others. Maybe you’ve come across the idea of having kids split their income (such as it is) into three pots: Save, Spend and Give. The idea is that you can teach them some financial skills, and make charity a habit at an early age. Many religious traditions encourage parents to teach their children to “tithe” at a young age, but this concept is not related to any particular religion.
I’ve come across two different organizations that provide a structure to help parents set up and follow-through with the Save, Spend, Give idea: Moonjar and Money-Savvy Kids. Both have won a ton of awards. Interestingly, they’re both decidedly secular and focused on good money habits, not on encouraging tithing.
Moonjar
According to their web site, “Moonjar moneyboxes were created as a tool for children and families to incorporate strong financial values and practices into their daily lives.” It’s basically three colored boxes, one for each category, that are kept together with a yellow band. A Moonjar, just $8 or so, includes a passbook to record “deposits” and a guide for parents to understand how to use the Moonjar.
One mother shares the impact of Moonjar on her son:
“Moonjar has helped him to be conscious. He knows that he cannot spend money on just anything because there are people in the world who are really in need. Two or three dollars… many people in other parts of the world are very poor and desperately need those dollars, and so he simply should not spend his money unwisely. He has learned to use his money for good things and he is learning to allocate his money.”
– Felicitas Estrada
Student and Mother of Daniel (10) Sunnyside, WA “
I actually got my kids and my nieces each a MoonJar for Christmas last year, but I think they’re a bit young. I haven’t even put Charlie’s together.
Money-Savvy Generation
My first introduction to Money-Savvy Generation was something called The Stanford Marshmallow Study. Here’s the punchline: four-year olds who can resist eating one marshmallow now for the promise of getting two later turn into more successful adults. The ability to delay gratification turns out to be a critical life skill. (Since reading this study, I keep asking my four-year-old daughter if she wants one lollipop/cookie/skittle now, or…and the answer is always “yes!” Sigh. I’ve got some work to do.)
Founder Susan Beacham describes the origins of the organization this way: “My dream is to teach money management basics to elementary school aged children, a segment of our educational system virtually untouched because of the perceived complexity of the subject matter. Stated differently, I wanted to get ‘out in front’ of money management behavior before bad habits set in.”
If you’ve visited a children’s museum or gift shop, you’ve probably run across the Money-Savvy Pig. It actually has four chambers, differentiating “Save” (for things you want to buy in the next 12 months) from “Invest” for things you want long-term, like a car, or college.

Money-Savvy Generation has done academic evaluations of the impact of their curriculum, and they are making progress in getting into schools to reach kids whose parents may struggle with finances themselves.
I especially love that some of the larger financial institutions in the Chicago area (they’re based in the Northwest suburbs) are sponsoring the introduction of the Money-Savvy curriculum into the public schools. Teaching kids strong financial habits and getting name recognition for when those kids grow up and start to save and invest–now that’s strategic philanthropy.
Tags: charity, donate, financial literacy, Money-Savvy Generation, Moonjar, philanthropy, save, spend, stanford marshmallow study
May 20, 2008 at 3:37 pm |
thank you so much for mentioning Moonjar in your article!
We really are all about empowering kids and families – we work with kids all across the economic board and we have seen children with the least sense of entitlement blossom with an understanding that in fact, money is nothing until it is given intention. Intentional Saving, Spending and Sharing is an invesetment in self, community, and future!
The stories of change are inspirational. The non profits we work with, Save the Children, Saint Jude’s Research Hospital, Campfire Boys and Girls – are all right now trying to share the concept of financial literacy with the idea of sustained giving. It is a very exciting time to be part of helping families flourish.
Thank you again!
Mary Karges
Moonjar
206-726-4878
May 20, 2008 at 4:05 pm |
Thank you so much Mary for expanding on the work of Moonjar and giving it some heart and passion.
May 21, 2008 at 12:03 pm |
Hi Sharon:
Actually, the whole idea for the Money Savvy pig came to me in a dream that I now believe was a gift from the Holy Spirit.
I had been teaching for about two years when I had the dream. Shortly after, I was at a conference with the Money Savvy Pig when a woman came up to me, took my hand in hers, and told me that the Money Savvy Pig was a gift from the Holy Spirit. Her Pastor told her and the other member of her congregation that the Holy Spirit would give us inventions that would help cure social ills. She believed, as I do now, that the Money Savvy Pig will help cure the social ill of financial illiteracy.
Since that day, every time I speak, at least one person from the audience comes to me afterwards to tell me that they would not have listened quite so intenty to me had I not had “donate” listed as one of the four choices children have for money.
Thanks for letting people know about our work and giving me the chance to tell everyone the story of the “birth” of our little buddy the Money Savvy Pig!
Susan Beacham
847-234-9477 x201
susan@msgen.com
June 15, 2010 at 12:48 am |
Super stuff! This was a really helpful post.