What a fascinating follow-up on my earlier post on the different genders having different motivations to give to charity: according to researchers in the UK, men are more generous in the presence of women, particularly in the presence of women they find attractive. Signaling their suitability as a mate through generosity, hypothesize the researchers. Maybe we’re more evolved than I thought.
What does this mean for charities trying to raise money? Bring both the wife and husband along for the “ask”? Hire pretty women to be major gift officers?
And what does this mean for us as donors? Men, how do you feel about these findings? Do you fit the bill of a generous suitor? Is this correlation without causation? Share your thoughts.
Tags: charity, gender differences, motivation for charity, philanthropy, women vs. men
